Bone Voyage Dog Rescue
A 5-year SEO arc
Where to read the full case study
The complete 5-year arc — with charts, timeline, decision callouts, and lessons learned — lives on Annette's personal site, where it's hosted alongside the other Rebuilding case studies.
Quick summary
- Niche: dog rescue / Mexico-to-US transport
- Time horizon: 5 years (~2019–2024)
- Approach: content depth, technical SEO, niche authority, multi-domain network
- Outcome: compounding organic growth; nationally-ranking pages; sustained traffic on a tight budget
- Status: rescue operations wound down 2024; site retained as a publisher asset