Clinic marketing, by clinic type
A medical spa, a hormone clinic, a GLP-1 program and a family practice have almost nothing in common financially. Pick the one that pays your rent.
Medical spa marketing
First visit typically $350 to $750. Twelve-month patient value commonly $1,800 to $5,200. Toxin patients come back every three to four months.
Injectables, devices and memberships, in the most competitive local aesthetics market most towns have ever had.
Read this oneMenopause and hormone clinic marketing
Cash programs commonly $100 to $250 a month, or roughly $2,200 a year at the concierge end. Retention runs in years, not months.
The longest consideration window in this whole category, and the patient who has already been dismissed once.
Read this oneWeight loss and GLP-1 clinic marketing
Programs run about $99 to $400 a month. Most patients stay six to twelve months, so first-year value lands around $1,200 to $4,000.
Competing with national telehealth on price, in a year when the supply rules underneath that price changed.
Read this oneMedical practice marketing
A new patient is worth roughly $538 in year one at a small group, and primary care lifetime value averages near $3,000.
Panel retention and payer mix decide the economics, so the search work is aimed at replacement and referral capture.
Read this oneEverything these four share
The underlying work is the same machinery every time: a site that search engines and AI crawlers can actually read, a Google Business Profile that earns the map pack, pages that answer what your future patients are typing, and weekly measurement of whether any of it is moving. The healthcare SEO page covers that in full, including what it costs and how a clinic website rebuild gets scoped.
Your clinic type is not on the list? Chiropractic, dental, dermatology, plastic surgery, functional medicine and veterinary practices run on the same fundamentals. The blog covers most of them, and the fastest route is just to ask me directly.
Not sure yet?
The free Visibility Snapshot works the same for any clinic type. You get your map-pack position, your technical problems, your AI visibility, and a ranked list of what to fix first. If nothing here is worth buying, that will be in the Snapshot too.
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